Marketing Resources

News, views, theory and lots of facts and gyan on Marketing (scroll down for further info on areas in marketing which you may want to pursue as a career)

http://www.marketingprofs.com/marketing/library/4 : a web site from “knowledgeable professors and experienced professionals offering empowering tools for strategic and tactical marketing.” A great source for answers to marketing questions – articles under such categories as e-Marketing, Ivory Tower, Market Scope, and Your World. Check out the Marketing Resources page.

http://www.knowthis.com/principles-of-marketing-tutorials/: Basics of Marketing, concepts, terminologies, et al. After you are done with the basics, there are some interesting blogs as well which are updated regularly. An INTERESTING FEATURE of this website is it’s collection of marketing stories from magazines which you can search for at http://www.knowthis.com/marketing-stories-archive/

http://isbm.smeal.psu.edu/library/articles/general-interest-articles/general-interest-articles : Explore Resource library for more material. More “academic type”, theoretical articles here.

http://www.marketingpower.com/ResourceLibrary/Pages/default.aspx: The American Marketing Association, AMA’s, marketingpower.com site offers a source for “all things marketing”

http://prof.fe.unl.pt/~lflages/index.html?mkt_frames.html&1: Has PASSWORD PROTECTED pdf files of theory on almost all the basics of marketing, from defn. of Marketing itself to concepts of International Marketing.

http://www.mccombs.utexas.edu/students/gmn/resources.html : Provides students with tools and resources to connected with their marketing interests and help them discover new ones. Includes tips on MARKETING RESUMES, MARKETING POSITION DESCRIPTION, MARKETING INTERVIEW QUESTIONS, etc
http://www.marketresearchworld.net : A HUGE collection of articles, results and theory on Marketing Research
http://advertisingprinciples.com/ : How to create an effective advertising campaign; named by MERLOT as the best site for business education in 2004
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Some more sites with links to further resources:
1) http://sbm.temple.edu/dept/marketingscm/resources.html: Marketing Strategy and Advertising resource collections are    especially good.
2) http://www.smashingmagazine.com : It’s not marketing stuff, but strongly recommended for wasting time productive manner :)
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And here are some further classifications under marketing in which you may be interested as a career path. Of course, you don’t HAVE to have a clear choice among these right now, but knowing the options helps.

Marketing & Supply Chain Management majors have career choices (see newsletter) in several fields, including:

  1. Advertising and advertising management
  2. Supply Chain Management
  3. Transportation Management
  4. Sales and sales management
  5. International Marketing
  6. Marketing Research
  7. Marketing Management
  8. Logistics management
  9. Careers in local, state, and federal governments
  10. Non-profit organizations such as hospitals and universities
  11. Direct marketing
  12. Public relations
  13. Customer service
  14. Wholesaling
  15. Retailing

 

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