Life as a tourist

May 8th, 2011

I am sure you know people who go off to some place on a vacation tour with a list of to-dos. And strictly adhere to that. Day 1: Temple ABC; XYZ Market; BFG Beach; Buy souvenirs;  You know, the sort.

And then there are people who just take in the feel of where they are, live in the moment and head out where they feel like. Even if they do have a list, it’s not an itinerary.

At the end of the trip, even if the first person has more tourist-spots ticked off the list, it’s the second one who has some magical moments to cherish forever.

Probably the same goes for life. So many of us are so sure about the entire course of their lives that it’s almost dull.

“I want to be a XYZ at a reputable firm in the next 5 years after which I want to start ABC because I blah blah blah…”

That’s boring! No, I haven’t got it all figured out yet. And that’s good! I have not even tried!

And for a reason. I want to live for the love of living and exploring what all I can do with this one wonderful life. Not for creating a logbook out of it filled with crossed To-Do entries.

Marketing Resources

April 10th, 2011
News, views, theory and lots of facts and gyan on Marketing (scroll down for further info on areas in marketing which you may want to pursue as a career)

http://www.marketingprofs.com/marketing/library/4 : a web site from “knowledgeable professors and experienced professionals offering empowering tools for strategic and tactical marketing.” A great source for answers to marketing questions – articles under such categories as e-Marketing, Ivory Tower, Market Scope, and Your World. Check out the Marketing Resources page.

http://www.knowthis.com/principles-of-marketing-tutorials/: Basics of Marketing, concepts, terminologies, et al. After you are done with the basics, there are some interesting blogs as well which are updated regularly. An INTERESTING FEATURE of this website is it’s collection of marketing stories from magazines which you can search for at http://www.knowthis.com/marketing-stories-archive/

http://isbm.smeal.psu.edu/library/articles/general-interest-articles/general-interest-articles : Explore Resource library for more material. More “academic type”, theoretical articles here.

http://www.marketingpower.com/ResourceLibrary/Pages/default.aspx: The American Marketing Association, AMA’s, marketingpower.com site offers a source for “all things marketing”

http://prof.fe.unl.pt/~lflages/index.html?mkt_frames.html&1: Has PASSWORD PROTECTED pdf files of theory on almost all the basics of marketing, from defn. of Marketing itself to concepts of International Marketing.

http://www.mccombs.utexas.edu/students/gmn/resources.html : Provides students with tools and resources to connected with their marketing interests and help them discover new ones. Includes tips on MARKETING RESUMES, MARKETING POSITION DESCRIPTION, MARKETING INTERVIEW QUESTIONS, etc
http://www.marketresearchworld.net : A HUGE collection of articles, results and theory on Marketing Research
http://advertisingprinciples.com/ : How to create an effective advertising campaign; named by MERLOT as the best site for business education in 2004
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Some more sites with links to further resources:
1) http://sbm.temple.edu/dept/marketingscm/resources.html: Marketing Strategy and Advertising resource collections are    especially good.
2) http://www.smashingmagazine.com : It’s not marketing stuff, but strongly recommended for wasting time productive manner :)
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And here are some further classifications under marketing in which you may be interested as a career path. Of course, you don’t HAVE to have a clear choice among these right now, but knowing the options helps.

Marketing & Supply Chain Management majors have career choices (see newsletter) in several fields, including:

  1. Advertising and advertising management
  2. Supply Chain Management
  3. Transportation Management
  4. Sales and sales management
  5. International Marketing
  6. Marketing Research
  7. Marketing Management
  8. Logistics management
  9. Careers in local, state, and federal governments
  10. Non-profit organizations such as hospitals and universities
  11. Direct marketing
  12. Public relations
  13. Customer service
  14. Wholesaling
  15. Retailing

 

how to have a rational discussion

March 18th, 2011

Sometimes (okay, most of the times) a GD does not have either a Group or a Discussion.
For those times, and people:

http://atheismresource.com/wp-content/uploads/Debate-Flow-Chart1.jpg

Random_1

March 11th, 2011

“Falling hard with a thud..tasting own blood in the mouth…limbs ache…bones hurt, but the heart eggs on.
She lifts her head slowly, looks ahead. And then she starts standing up again.
For this is what she’s good at, this is what she does best – fighting the odds. And Winning.”

Sshhhhh!!

September 12th, 2010

Delhi is such a relief to eyes after a mild shower. Especially the Qutub Institutional area.

Sitting here in the IIFT campus, with some amazing ppl around who are a delight to talk to, its something I will probably miss back in Kolkata. For now, the “process” finally decided to cut me some slack and give me the day off earlier than others. So, here I am, reflecting on the mundane :)

I really hope though that the others with me get to have a reeeeally long day. And a fruitful one.

Split between the idea of utilizing this time for the end-terms starting tuesday and going out to Saket and have some fun. So, what prevails? The good ol’ Lethargy :)

Waiting for the “process” to get over with some good news. And then some nice coffee :)

Mood: So not Kolkata. Or studies.